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Used Tradeshow Exhibits
Companies can enjoy the benefits of a custom design booth by investing
in refurbished booths only without the headaches.
Used display booths are inexpensive, refurbished and closely inspected
for damage. Many used exhibits are the result of companies who have
merged, been acquired, or have folded. These booths are stored in the
manufacturer's warehouse where they are refurbished and resold as used
exhibit booths. Companies can enjoy the benefits of a custom design
booth by investing in refurbished booths only without the headaches.
However, one must remember that it is not the exhibit booth that sales
the public, but the staff who man it.
The money many organizations save, they reinvest it by hiring
professional speakers, actors, or even entertainment, to attract more
people to their display, thus creating a greater return on investment.
Reaching the Attendees before the Show:
Sending an advanced introduction is another way of gaining recognition.
Meet with your marking department several weeks if not months in advance
and devise tradeshow mailers. They should include any teaser about new
products, offers, or giveaways you will be unveiling. If your company is
on a limited budget, the mailers can be sent out by means of e-mail,
newsletters, or direct mail.
Business trade
resource
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