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Tradeshow Booth Designs
The tradeshow booth is in fact an extension of the company, and
therefore it should represent the company as such.
Tradeshow booth designs should mirror the image of a corporation. When
you use existing colors, graphics and substance of a corporation, you
preserve the uniformity of the current brand. The tradeshow booth is in
fact an extension of the company, and therefore it should represent the
company as such.
Many exhibit houses offer you a huge portfolio of tradeshow booth
designs from which you may choose. Their designers can customize an
existing or refurbished booth with new graphic panels, which may be a
more cost-effective solution to replacing
the complete exhibit.
Depending on the design and budget, tradeshow booths can range from
multifaceted, multi-tiered structures, or as simple as an in-line 10x 20
foot construction. It is important to keep in mind, that many industry
events prohibit exhibits, which are over a certain size, and enforce
strict height regulations. Before investing in a huge multi-level
display research where your shows will be held and the restrictions that
pertain to each venue.
Another issue to consider is that the booth configurations, which are
more complex require installation and dismantle process, at many venues
this is carried out by union labor who's pay is on a per hour basis.
Many times this can be as high as $60 per hour for each person involved.
This cost will have to be factored in to
the costs associated with additional services.
Business trade
resource
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